BizWest interviews cradl. phone case owner

BOULDER — Elizabeth Dining knew when she sold her insurance business in 2009 that eventually she wanted to start another company, but apply the lessons she’d learned to a completely different industry. Manufacturing durable, stylish smartphone cases certainly fits the bill.

The idea for cradl, dreamed up by Dining and her teenage daughter Erin, didn’t sprout until a few years after she left the insurance industry. And the duo has faced some bumps along the way to get to market. But the mother-daughter team has finally launched their cases for the iPhone 6 and 6s to the masses, with a version for the Samsung Galaxy S7 Edge in the pipeline for this summer.

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